Beauty Edition (Newsletter)

Chronicles in Beauty

What’s up Luxeee?

Important news in the global beauty and skin care Industry

Technology meets Beauty

Innovation will never take a break, will it? We have heard of variations and types of beauty, yes. But this time it's technology with beauty. LED face masks. LED light therapy is where the skin is exposed to different wavelengths of light (including red, near-infrared and blue) that penetrate deep beneath its surface.

Unlike UV light, these rays are actually good for the skin, but their benefits depend on the shade of light emitted by the device, which should be chosen based on skin concern. From reducing acne and inflammation to slowing down the signs of aging, It shows great promise for healing and treating wounds.

Best LED Face mask:

CurrentBody Skin LED Light Therapy Mask

Best LED mask for acne:

MZ Skin LightMAX Supercharged LED Mask 2.0

Combine with a good daily skincare routine and leave the skin clearer, smoother and plumper.

Reflecting Rajasthan with Hermès

The house of colors, design, and creativity. The believer of taking inspiration from its storied past and not the trends. Which is synonymous with art has made its way to India, and this time with Beauty. With Rouge (Red) Hermès, featuring 24 shades of lipsticks in vibrant.

All assembled by hand, in true Hermes style these are designed to make a statement, and also to last (with refillable bullets). Taking inspiration from the color emblematic of the Fantaisies Indiennes scarf, recalling the water colored paintings of Rajasthan.

The brand who believes in longevity over changing trends, has promised its beauty to be a reflection of how we feel. Because the better we do, the more radiant we look.

Where beauty meets AI and AR

With the innovative beauty tech solutions, brands are rethinking experiential shopping for the post-pandemic world through contactless, virtual try-ons that rival physical ones. The introduction of Artificial Intelligence and Augmented Reality technology to the beauty industry has modernized the capabilities of beauty brands.

Augmented Reality (AR) is the modification of a real-life environment through digital features such as visual, audio or other sensory elements. Artificial Intelligence (AI) enhances this technology by offering a more in-depth and complex manipulation of an environment in this virtual space. It is a sustainable alternative to traditional product testers.


No7 introduced its new shade matching AI and AR experience.

The experience launches with an algorithm-based questionnaire that diagnoses customer’s personal skin needs, foundation preferences and lifestyle concerns that could impact skin to provide a No7 foundation range match.

Estée Lauder

Estée Lauder has utilized AI and AR technology to launch personalized virtual try-on makeup solutions. Powered by Perfect Corp, the beauty brand uses this technology to offer customers an AI driven, AR experience of trying on its makeup products in-store or online.

Yves Saint Laurent (YSL)

Technology is also driving increased amounts of personalization elsewhere in the YSL’s product offering. Rouge Sur Mesure is a device which uses color cartridge sets from YSL’s red, nude, orange and fuchsia color ranges.

Created by L’Oréal’s Augmented Beauty Team utilizing Perso technology, customers can create thousands of bespoke lipstick shades with a single touch at home, using color match technology enabled by their smartphones and AI.

Through this consumers purchase items that they won't have to throw away because they know they are suited to them.

Influence of Kbeauty

As the hallyu wave sweeps the world with its dramas and music, its innovative skincare and makeup is also gaining popularity. With their knowledge of skincare and beauty their products are made with the highest quality. K-beauty has an extensive range of products allowing customers to mix and match and build their personalized skin care routine. The 10 step skin care routine is becoming popular to achieve glass skin, used in the Korean beauty world to refer to a smooth, clear, and hydrated complexion that appears almost transparent.

Updates in the beauty space

Zara beauty in India

India being the next big market for beauty is making sure it has beauty for all. Zara launched its first ever comprehensive beauty line in India with a new perspective, 'There is NO BEAUTY, only BEAUTIES'.

The collection is truly inclusive with innovative products that have a playful, personal and individualistic character, all made with high-performance ingredients and true color innovation. This line of cosmetics for the eyes, lips, face, and nails was developed under the creative direction of renowned British makeup artist Diane Kendal.

Rare beauty in India

Rare Beauty products finally launched in India earlier this week and the beauty community cannot keep calm—as is evident from the “sold out” status online. Let me reaffirm—it really is that good! There is a roster with a wide shade range to choose from but the top 3 investments would be; Lip Soufflé Matte Lip Cream, Positive Light Under Eye Brightener and Soft Pinch Liquid Blush.

Hottest picks on the luxury radar

Feel incredibly luxe on your skin with hottest brands of the season

  • Armani Beauty

  • Yves Saint Laurent Beauty

  • Dior Beauty

  • Charlotte Tilbury

  • Clé de Peau Beauté

  • Pat McGrath Labs

Fall head-over-heels with the Top luxury Beauty products of the season

  • Iconic London Rollaway Glow Highlighter (The best highlighter)

  • Fenty Skin Melt Awf Jelly Oil Makeup-Melting Cleanser (The best makeup remover)

  • Shiseido Vita-Clear Sunscreen SPF 42 (The best sunscreen)

  • Patrick Ta Major Sculpt Creme Contour & Powder Bronzer Duo (The best contour)

  • Tatcha Silk Serum (The best new serum

  • Valentino Beauty Very Valentino Concealer(The best concealer)

  • Lancôme Clarifique Pro-Solution Serum (The best hyperpigmentation product)

  • Color Street in Wild Rose (The best nail stickers)

  • Saie Glowy Super Skin Lightweight Luminous Foundation(The best Foundation)

Beauty is not when you cover your flaws, it is when you highlight your features

Become inseparable with this ultimate recommendation list

  • Cetaphil Cleanser

  • COSRX Advanced snail mucin

  • Clinique moisture surge

  • MAC fix duo

  • NUXE dry oil

  • Kay Beauty cream blush

  • Nudestix Bohemian rose

  • Sol De Jenerio body cream

  • Too Faced better than sex mascara

  • E.l.f. Poreless putty Primer

  • Giorgio Armani Luminous Silk Foundation

Luxury spotted- A lifestyle going glocal!

Temptation of a significant growth- India

Coco Chanel said, “Beauty begins the moment you decide to be yourself”

According to the 2023 Forbes richest people ranking, India counts 169 billionaires in dollars, compared to 140, in 2021, and the number of millionaires keeps increasing, mainly in the city of Mumbai, which counts 60,000.

Feel good, inside out

Hold onto your holistic hats, there is a new beauty trend in town ladies, called Indi-beauty, which is about to take over your skincare cabinets.

Dated back over 6,000 years ago, Ayurveda promotes health using natural, nontoxic substances and recognizes the important role of the mind and emotions for total mind, body, and spirit.

Indi-beauty follows these Ayurvedic principles, focusing on the potency, purity and encouraging rituals that pay attention to our skin, hair and body. The Indi-beauty brands have combined the long-term remedies and the mixture of beauty secrets of India like Turmeric milk, Exfoliating face masks, and Top-to-toe oiling rituals.

India is taking these rituals over the world and today not just Indians but most of the United Kingdom and United States commit to a healthier skin with;

  • Fable & Mane

  • Kama Ayurveda

  • Forest Essentials

  • Samaya

  • Mauli Rituals

  • Champo

  • Indē-wild

Mahek’s Musings...

Luxury beauty is a stepping stone to entering the world of luxury, you may not be able to buy a luxury handbag but you can always own a Chanel Rouge Allure Laque lipstick or a Giorgio Armani Luminous Silk Foundation to have something of the brand you love and covet. Initially fragrance used to be the entry point for a brand, but since the last few years it's been taken over by skin care and make up. With prices accessible to younger shoppers, brand new product lines serve as entry points for first-time customers.

Luxury fashion houses including Chanel, Dior, Burberry, Yves Saint Laurent, Armani and Givenchy have long offered makeup and skincare. But the trend has been picked up by their contemporaries with Gucci adding makeup in 2019, Hermès in 2020, and Valentino introducing makeup in 2021.

Prachi Pens..

The luxury beauty industry embodies a harmonious blend of opulence, innovation, and self-indulgence. It has evolved into a flourishing market that caters to discerning individuals who seek not only flawless aesthetics but also a transformative experience.

By combining scientific expertise with artistic creativity, luxury brands constantly redefine beauty standards and provide consumers with access to state-of-the-art products that promise to enhance and preserve their natural charm. Through its charm and innovation, the luxury beauty industry leaves a lasting mark on the evolving landscape of personal care, reminding us of the transformative power of beauty in our lives.

In a world where self-care has become a paramount aspect of well-being, the luxury beauty industry continues to thrive and is considered the first investment to enter the luxury world.

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