Did you hear?👂(Newsletter)

📣 Chirping This Week 📣

  • Balmain Sneakers with a Twist of AI!👟

  • Estée Lauder’s 'Skin Longevity' Project🪄

  • Dewar’s Excellent New 37-Year-Old Whisky!🥃

  • Carey Mulligan carries a Ferragamo Geometric Bag!👜

Canary’s special tidbit this week 📩

➡️"A Diamond is Forever”: De Beers’ most successful advertising campaign!

🗞️ Luxury News 🗞️

Farfetch's Fashionable Fairy Tale Turnaround! (Fashion)

Farfetch saved by an inch. Korean powerhouse Coupang came to the rescue just when it seemed like Farfetch was on the brink. With cash dwindling and shares taking a nosedive amidst the luxury and retail slump, the Korean retail giant Coupang led by the dashing Bom Kim saves the day. Farfetch, now under private wings, promises an unrivaled experience for the world's most exclusive brands. Canary can’t wait to see how they reinvent luxury retail. 🪄

Home Scents Set to spread the Aroma of Affluence in 2024!🕯️(Business Markets)

The revolution of home scents is taking over, and it's not just a fleeting trend – it's a lifestyle. Canary's not just chirping about any scents; she’s talking candles, diffusers, sachets, and oils that are taking over every corner. From ‘clean scents’ focusing on fresh fragrances to ‘statement scents’ exuding bold, intense fragrances to their ‘compact forms’, the Home Scents sector is here to stay! These fragrant luxuries aren't just filling rooms; they're making statements.

Manish Malhotra Designs Air India’s New Cabin Crew Uniforms!👩‍💼(Fashion)

Air India's chic transformation alert, courtesy of Manish Malhotra! The fashion maestro has reimagined cabin crew attire with sustainable, ombre-printed sarees and bandhgalas, blending traditional Indian style with sleek modernity. If evolution in fashion had a name, it’d be MM! Canary loves how Air India is taking luxury to new altitudes! ✈️

Estée Lauder’s 'Skin Longevity' Project is Redefining Skincare in Luxury🪄 (Skin Care)

Attention! Luxury Canary has a scoop on Estée Lauder's latest marvel. This January will make your heads turn (in the best possible way) as Estée Lauder unveils its new star: the Re-Nutriv Ultimate Diamond Transformative Brilliance Soft Crème, supercharged with SIRTIVITY-LP. Canary sniffs a beauty revolution! Their 15-year research around Skin Longevity is coming to vision with the serum promising a youthful turnaround in just 14 days! 😲

Balmain Sneakers with a Twist of AI!👟 (Luxury Tech)

There’s no lie that every brand is making the most of AI! Balmain's latest tech collab is mind-blowing! They're elevating their game with AI-customized Unicorn sneakers, this time joining forces with sneaker wizard Ant Kai for a fresh spin on the iconic design. Canary is waiting for the release on the sustainability-friendly website, Polygon. Can’t wait to see what’s rolling! 

When it's customization at its peak, it’s true luxury. ❣️

Clinique La Prairie Debuts at One&Only One Za’abeel: (Luxury Hospitality)

Mark Your Calendars! Canary’s heard it: One&Only One Za’abeel opens on January 1, 2024, and come March, it's unveiling the UAE's first Clinique La Prairie Longevity Hub. This urban oasis, spread over three floors, is nothing less than a sanctuary away from city stress with its unique blend of medicine, wellness, and aesthetics. Featuring 29 luxe treatment rooms, a state-of-the-art Movement Studio, and the Region's First Longevity Index lounge, it's where wellbeing meets luxury. 🛀

🔥 Hottest in Luxury 🔥

Tiffany & Co.'s $50,000 Clock That Looks Like a 1950s New York City Taxicab! Read More!

🎯Luxury Spotted 🎯

Kendall Jenner wears a Saint Laurent leather coat at Aspen! Cozy Winters are here but so is Winter Styling. KJ is giving goals!😍 View Here!

Beyonce Knowles pulled off Prada and Fendi at an Instagram Event! Queen B continues to rule!👑
Fendi Sunglasses!
Prada Sequined Tulle Panties Shorts!
Prada Gazar semi-sheer Jersey!

Carey Mulligan was spotted carrying a Ferragamo Geometric Bag (M) at Jimmy Kimmel Live! Rare yet oh so classy! Shop Here!

Kendall Jenner was spotted wearing a Phoebe Philo Trench Coat with an attachable scarf out in Los Angeles! This Trench is swaying our hearts with its unique style and structure!💘 Shop Here!

💡Luxury Tidbit 💡

In 1947, De Beers launched one of the most successful advertising campaigns in history with the slogan "A Diamond is Forever."

It stands as a landmark in advertising history, profoundly influencing the luxury market and societal norms. Crafted by the advertising agency N.W. Ayer, this slogan transformed the way diamonds were perceived and sold.

Prior to this campaign, diamond engagement rings were a luxury for the affluent but not a widespread tradition. The genius of the slogan lay in its ability to encapsulate the idea of everlasting love and durability, qualities that were metaphorically linked to the characteristics of a diamond.

The campaign didn't just promote a product; it culturally embedded the notion that a marriage proposal should ideally be accompanied by a diamond ring.

The enduring success of this campaign is evident, as the phrase "A Diamond is Forever" continues to be synonymous with diamond engagement rings and the ideal of unbreakable, eternal love.  
The journey of Love!

Guess what will you find in Canary’s closet after this?🤭

Until Next Friday, My Readers!
Stay Luxe.

Sources:
LinkedIn
Robb Report
Fashion Network
WWD

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